URBANITE. DREAMER. ADVENTURER
I am a Digital Marketing Specialist who works at Amazon Web Services.
Building and maintaining customer relationships by
Devising a marketing strategy upon business goals.
Creating customer journey’s upon on-boarding, engagement and lead generation.
In-house design.
Database segmentation.
Analysis of buyer behaviour and measurement of KPI’s.
I specialise in customer marketing engagement through user to business relationships. Whether its building a journey that aligns through business KPIs or creating template’s upon brand guidelines, I incorporate strategic planning, originality and defined targeting through engaging content suitable towards organisations products and services for a deeper human experience.
It’s a Uday, you may be expressing and it sure is. We stay connected through technology. As an astute digital marketer, my goal is to develop marketing communication strategies to inspire users.
Let’s stay in the know.
CAPAbilities
“We all have ability. The difference is how we use it.”
Trends & Analysis
Identifying and creating solutions in order to drive effective strategic-decision making led campaigns across communication channels towards segmentation of users related to service and experience.
Technique: User survey, market, competitor and trends analysis, emerging buyer behaviour characteristics, database segmentation.
Customer ENGAGEMENT
We are in a world where emotional connection between customers and brand demonstrate loyalty. Through customer analysis via touch points within communication channels, organisation reap the benefits of loyal and engaged users driving ROI.
Technique: Marketing journey planning and mapping, personalised user content and experience, design of marketing collateral, AB Testing
Tools: Optimove, Braze, Salesforce, Hootsuite, Wordpress and internal organisational tools
Measurement
ROI is important for any organisation. From open and clicks to traffic towards websites and social media engagement, measuring metrics between KPIs support success and opportunities through developing strategies which align the brand towards progress.
Technique: Data analysis, product and service engagement, ROI, Customer Lifetime Value (LTV), purchase funnel, conversion rate
ExperiencE
“As the Zen Buddhist saying goes, how you do anything is how you do everything.”
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2017-2020
Deezer | CRM Specialist
Working as a CRM Specialist on strategizing an array of B2B and B2C campaigns through various online channels. Maximise customer retention and acquisition via creation and implementation of optimal CRM strategies; collaborate with multifaceted teams to manage insight gathering and strategy development while delineating customer journeys. Supporting my colleagues on delivering high quality content; maximizing user engagement.
| http://www.deezer.com |Key Achievements
• Increasing Click through Rates (CTR) from 9% to 18% in three months through contributions to website development and analysis of pain points.
• Drove email open rates above 35% having developed innovative HTML campaigns, culminating in 70% engagement levels and 20% reduction in un-subscriptions over two months.
• Maximised Return on Investment (RoI) having produced strategic recommendations around customer journey.
• Aided strategic decision-making having led campaign tracking, measurement, evaluation and reporting. -
2016
Design for Me | Digital Marketing Intern
During the time of completing my Masters degree, I was an Intern at Design For Me, I worked on creating engaging content through Wordpress & social media accounts for effective SEO management.
| https://designfor-me.com |Key Achievements
• Gathered, analysed and disseminated consumer and business analytics.
• Oversaw creation of a successful social media strategy and inbound marketing strategy for long-term growth.
• Secured top-ten search engine placements through effective Search Engine Optimisation (SEO) management.
• Delivered 30% website traffic increase, culminating in 15% sales leads growth. -
2013-2015
Buy my Tunes | Marketing Executive and Brand Executive
After graduating with a Bachelors degrees, I began my journey at Buy My Tunes, managing marketing campaigns and developing content and SEO strategy. Building brand awareness & repertoire.
Key Achievements
• Consistently met and exceeded Key Performance Indicators (KPIs), resulting in 20% increase in website footfall.
• Drove brand awareness through development and implementation of an effective social media strategy.
• Increased website performance having advised on web analytics and SEO.
• Researched and reported on potential media partners and new media channels.
Education
“Someone is sitting in the shade today because someone planted a tree a long time ago.”
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2015-2016
Westminster University
MA (Hons): Marketing Communications (Merit)
Master - Marketing Communications -
2011-2014
Middlesex University
BA (2:1) Hons Marketing
Bachelor - Marketing -
2004-2011
Greenford
High School | Sixth Form
BTEC III Diploma in Business, Administration and Finance
BTEC National Award: Sports (Distinction)
GCSE Maths (B), English (CC), Physical Education (C), Extended Project (C)